WINNERS
PRIZES
RAISED
FOLLOWERS
Welcome to the-0121-way — where dreams become a reality
Named after Birmingham’s iconic dialling code, our mission goes far beyond just winning a prize. We exist to create real, lasting impact in people’s lives across Birmingham and beyond.
At the-0121-way, we believe hope shouldn’t hinge on a one-in-a-million chance. Our competitions are designed with purpose, passion, and people at the heart.
Our three core objectives are:
1. To change someone’s life
Each competition is a chance to make a dream come true. Whether it’s a car, a cash prize, or a once-in-a-lifetime experience, our winners walk away with more than just a prize — they walk away with a new beginning.
2. To support grassroots organisations
Birmingham is full of community heroes doing incredible work with young people, often without the recognition or funding they deserve. Depending on ticket sales, each competition will see a youth-focused charity or organisation awarded a cheque to help them continue making a difference.
3. To give families a break
Life can be tough, and sometimes what a family needs most is a moment to breathe. With the support of our players, we’ll send a deserving family on an all-expenses-paid holiday with spending money — because everyone deserves a chance to reset and recharge.
At the-0121-way, we’re building more than just a competition platform — we’re building hope, opportunity, and community.
So Birmingham (and beyond), why wait on the National Competition or Euromillions? Grab your ticket today — because this time, it really could be you.